Which is MORE rewarding in an SEO strategy: Content refreshing or creating new content? It depends! That’s the familiar response from SEOs. At the same time, it’s common for SEOs to recommend refreshing old content at least every 6 months.

This shows that there’s a value or hidden gem in this process. A blogging report shows that updating old content could yield strong results in more than double folds. This also agrees with my recent LinkedIn survey, asking SEOs and content writers about the ab...

Just as recipes provide guidance for creating delicious meals, content outlines provide writers with a blueprint for creating compelling content which is aligned with the brand’s values, is compliant with any relevant regulations, and is genuinely helpful for website visitors.There are a bunch of great paid tools on the market which can help streamline this process, however, creating content outlines when you don’t have access to these sorts of tools can be challenging.But fear not! In this arti...

If you're still sleeping on SMS marketing as a B2B marketer, your competitors are already steps ahead.This isn’t a bold claim.

There’s data to back it up.Edward White of Beehiiv, a B2B newsletter platform, recently shared how SMS gave their campaigns a real edge...

“A lot of our users are running their own businesses or leading small teams, so they’re busy and don’t always follow through right away. That’s why we started using SMS to re-engage people who signed up but didn’t take the next step.

Clicks through organic traffic are declining, and AI overviews are taking over the SERPs. The old playbooks are falling short, leaving many SEOs scrambling for new strategies that work.
At our July 2025 Sip & Search meetup in London, we tackled these hard truths head-on with an expert panel featuring Crystal Carter from Wix, Ryan Law from Ahrefs, and ecommerce SEO consultant Luke Carthy.
We discussed what still works and what needs to be retired in an AI-first marketing world.
This post breaks...